The Brief
Lead the visual direction and content strategy for Maxes Unternehmensberatung's Instagram and digital presence. Rebuild brand identity for social-first formats.

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My Role
Art Director and Media Designer. Responsible for content strategy, visual system development, social media content creation and performance tracking.

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The Concept
A business consultancy that needed to feel approachable and modern without losing authority. Visual system built around clean typography, editorial-style imagery and consistent brand colour language adapted for feed, Stories and Reels.

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Execution
Developed a scalable visual template system in Canva and Adobe Illustrator. Shot and directed content for Reels and feed posts. Wrote briefs for campaign moments. Collaborated with marketing team on messaging alignment.

 

The Result
40%+ uplift in social media performance. Demonstrates exactly the social-native Art Direction and cross-functional collaboration that Stories on Zalando requires.