Art Direction · Commercial Photography · Campaign, year: 2021–2022
The Brief: Art Direct and photograph a full seasonal campaign for Cameronzigzal, a Tehran-based fashion brand. Deliverables: campaign imagery for e-commerce, editorial lookbook, and social media.

My Role: Art Director and Lead Photographer. Responsible for the entire creative direction — from initial concept presentation to the client, through shoot production, to final delivery.

The Concept: The brand's identity sits between street edge and refined tailoring. The campaign concept: 'Control in Motion' — each look shot to suggest arrested movement, as if the garment is caught mid-decision. Urban locations, directional light, minimal props.

Execution: Multi-day shoot. Directed models with specific reference sheets prepared in advance. Cross-department coordination: styling team, hair & makeup, location scouting. Post-production grading in Capture One and Photoshop.

The Result: Full campaign delivered across e-commerce, social and print. Part of a broader collaboration that ran 2021–2022 across multiple collections. Demonstrates client-facing Art Direction and cross-functional team leadership.